Originally published on November 20, 2018 at linkedin.com. You can read the story by clicking here. Experiences are a retailer’s latest must have accessory. As a retail strategist, I explore how brands bring experiences into their stores. Some ideas are brilliant (DSW’s shoe-vator) as they complement and enrich the shopper’s actual path to purchase; and the […]
Originally published on February 20, 2019 at entrepreneur.com. You can read the story by clicking here. Introducing your online-only product into physical stores calls for a completely different launch playbook. But as difficult as the task ahead may be, it won’t be impossible. Example: Quip, an oral care company, successfully launched its product in Target, one of […]
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